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Broadcast
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TV, Radio, Infomercials. We cover the gamut. Our creative team has developed and produced thousands of commercials and videos to help promote hundreds of products and services. Our Broadcast Media Group has the expertise to match your product to the perfect mix of demographic and psychographic media to give your product the reach and frequency that will be both efficient and effective. Matched with our memorable creative, the results will give you the competitive edge you desire.
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Print
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Whether your needs include magazine ads, newspaper ads or any manner of collateral materials from simple leaflets to product spec sheets to elaborate catalogs...whatever your product or service requires...we have the experience and know-how to create and design state-of-the-art advertising that promotes the benefits you offer quickly and succinctly. We have created thousands of successful print executions all providing just the right blend of copy and visuals to get the most memorable message to your customer base.
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Direct Response
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One key way of precisely targeting the right audience for your product or service in your advertising mix is often direct response...whether via direct mail or e-mail or through broadcast or out-of-home venues. We have created hundreds of incredibly successful direct response campaigns raising the bar when it comes to response statistics. Whereas direct response rates of 1/2 or 1-1/2 % are considered successful, many of our programs have earned double that rate!
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Political Advertising
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During the political season, we are bombarded with hundreds of messages a day for various candidates. We have successfully navigated these very tricky waters and have successfully handled the political campaigns of candidates running for offices from local to national posts. We have also learned how to make "issue" campaigns become prominent news stories. We have a dedicated team of political advertising experts to call on to help our clients get elected.
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Out of Home
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Our vast experience extends to outdoor advertising, including billboards, phone kiosks, bus stops, train stations and a variety of other outside venues that targets consumers who will benefit from seeing your advertising message when they are not at home or at work. Our out-of-home creative and media can play an important role in your marketing mix, reaching your primary target audience and reinforcing your ad campaign
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Internet
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It’s a fact: Nothing is more important in today’s marketing world than the ability to reach your potential and existing customers on-line. We have a complete group of web experts who can do everything for you…from designing and creating your website, to maintaining it, to optimizing it. Our expertise in this area has enabled us to help all our clients make better use of the internet and grab a larger share of their target audiences.
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Collateral
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Whether you need a two-sided sell sheet or a multi-page brochure, or anything in between, our creative staff will design and produce award-winning collateral materials for your product or service…..collateral materials that will be innovative and effective in getting your marketing messages across to your customers. The right collateral can prove to be an excellent reinforcement tool to compliment your other media and no one does it better than we do.
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Sports Marketing
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Of all the media available to an advertiser, few deliver the dedicated and loyal "hometown" fan like sports. The implied affiliation with the home team as well as their respective leagues will deliver prestige and a positive imagery for the advertiser.
When it comes to sports there are many ways to get involved, but the best way is through a sponsorship. Sponsorships involve multiple elements and mediums and give you the most efficient use of your investment. The elements of sponsorships can include these items listed below.
- Broadcast Television, Radio
- Signage: In-Stadium Around the Stadium Naming Rights to the facility
- Print/On-Line Programs Team/Station Websites Fan Base E-Blasts
- Promotions Giveaways to Fans Charitable Tie-ins to Game
- Merchandising: Game Tickets Teams Events
- Training Camp
- Lunch-ins
- Golf Tournaments
Each of the elements can be purchased individually however it is often a better investment to go the sponsorship route. With over 20-years of sports marketing experience on the staff of Sound Communications we can negotiate a great deal for you!
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Experience
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- Automotive
- Clothing & Accessories
- Consumer Services
- Business Services
- Education
- Electronics
- Financial Services
- Food & Food Services
- Furniture & Bedding
- Health & Fitness
- Internet Services
- Computer Services
- Media
- Package Goods
- Retail
- Sports
- Transportation Services
- Travel Services
- Wines & Spirits
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Capabilities
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- Broadcast TV and Radio
- Print
- Internet
- Direct Response
- Full Range of Collateral Materials
- Research & Marketing
- Full Creative Services
- Strategic Media Analysis, Planning, & Follow-Through
- Public Relations & Promotion
- Account Management
- Production Services for All Media
We offer a fresh, new approach to giving your product or service maximum exposure for minimum expenditure. Tired of seeing the same old creative and media recommendations from your current agency? Need some exciting and innovative ideas to invigorate sales and give your competition a real run for its money? Think all of this can’t be done on a modest budget? Well, have we got a surprise for you.
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Sound Communications was honored to be chosen as the agency to handle the Television and Radio ad placement for the campaign of Craig Johnson for New York State Senate. More News
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Tina Mariano, Valvoline I.O.C. "I really didn't think we could find an ad agency in Boston that could give us all of the full-service capabilities that we needed. Then, we discovered Sound Communications."
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